Since establishing her namesake label in 1990, Bella Freud has moved between the mediums of clothing design, interior design, perfume making, filmmaking and publishing – redefining what it means to be a designer. Along the way she has collaborated with leaders in these respective fields, shooting three films directed by the actor John Malkovich; printing a magazine entitled Memo with the late Anita Pallenberg; realising a penthouse at the Television Centre home and office complex in London with architect and interior designer Maria Speake, the co-founder of the Retrouvius, and designing limited edition knitwear with singer-songwriter Nick Cave. Her own clothing designs meanwhile have garnered a cult following amongst the likes of Kate Moss, Little Simz, Juliette Lewis, Zadie Smith, Sienna Miller, Olivia Wilde and Rebecca Hall.
