Idralia Cream

Idralia is one of the Officina Profumo-Farmaceutica di Santa Maria Novella historical preparations. A blend of tradition and innovation, the Idralia Face Cream features a carefully crafted functional formulation that enhances the ingredients selected to be part of them. 

The iconic Idralia Face Cream has given rise to a daily moisturizing routine in 5 phases: Exfoliating Cream, Eye Contour, Face Serum,  Face Cream and Mask are products suitable for every skin type, ready to reveal its most radiant version. 

Idralia Face Cream boosts the natural hydrolipidic balance of the skin, making it more moisturized, supple, and vital. Enriched with water and Damask Rose extract with moisturizing and restorative properties, and with the elegant Gardenia Rose fragrance.

ABOUT SANTA MARIA NOVELLA

Established in 1221 in Florence, the Officina Profumo-Farmaceutica di Santa Maria Novella originates from the Dominican friars who founded the Santa Maria Novella convent and cultivated a remarkable garden.

This marked the beginning of their expertise in pharmacopoeia and natural preparations. Over time, this knowledge expanded to encompass cosmetics, fragrances, and wellness products, making Santa Maria Novella a renowned name in these realms. 

In 1533, a young Catherine de Medici embarked on her journey to marry the future king of France, accompanied by a retinue that included a perfumer named Renato Bianco. Renato, later known as René le Florentin, brought the ancient wisdom of Florence's essence-makers to Paris, spreading the noble art of perfume throughout the world. Acqua di Santa Maria Novella, also known as Acqua della Regina or the "Queen's Water," is the oldest fragrance from the Officina Profumo-Farmaceutica di Santa Maria Novella, paying homage to the love-filled gift that Caterina bestowed upon France.